b2b direct mail ideas


One of the easiest ways to win new business is to target your … There is not chance that a reader will be overwhelmed the first page, the more detailed information can be found on the reverse side. Use postcards to create an impact. Their messaging is clear and simple, with a clear call to action. Hire a telemarketing team to call each prospect’s office and confirm their name, title, and address before you mail. Sage Accounting Postcard Direct Mail You want to try and reach the key decision makers which will result in improved ROI! It’s important that you have a goal for this campaign. Sage are a good case study for how to craft effective B2B direct mail for Sass. I have seen flat mailers that can be converted by the customer into something like a stand-up calendar. The first of our creative outreach ideas was one of our most successful. Why limit yourself to flat shapes? bakergoodchild, 6 - 7 Windsor Industrial Estate, Rupert Street, Birmingham, B7 4PR. Have KPIs and goals which you can track. A tailored letter was also sent to other segments. Slack knows how effective sending real world post can be for making an impression, which is why they send these “customer love” boxes to retain customers. These cookies do not store any personal information. It’s long been agreed that direct mail is an effective and worthwhile avenue to explore when looking to conduct a marketing campaign. Here are 13 ideas for creative direct mail formats – some familiar and some you may not have thought of – that can help get your next B2B mailing past the gatekeepers and entice business executives to open your package. An incorrectly addressed mailing negates your efforts and almost guarantees that your promotion will be diverted to the trash before it reaches your prospect. The above are just some of the tips and tricks that we help businesses to implement into their marketing strategy. Or, for any other questions you might have, you can find our contact details here. You don’t need to go this far, but it shows you how much companies like slack are embracing the power of direct mail. Trust pilot’s eye-catching letters show a very clear value proposition. And have you conveyed this succinctly in your mailshot? This category only includes cookies that ensures basic functionalities and security features of the website. Enter your email address to subscribe to this blog and receive notifications of new posts by email. 13 Creative Ideas for Your Next B2B Direct Mail Campaign, Our website uses cookies and collects visitor data. She has been providing marketing guidance to FORTUNE 500® companies and other leading marketers for more than 35 years. Secondly, notice how simple and clear the value proposition is. Take note of how compelling the offer is (Free also works well for B2B). Smart marketers know that direct marketing can play a crucial role in a business-to-business lead generation marketing strategy. Few people... Hand-addressing: Genuine hand-addressing is so unusual in business mail that it … Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Try to use come up with ideas which are relevant to the message you are trying to create. This next example by Intel was run as part of a cross channel campaign to business customers using enveloped postcards. A further use of providing unique links is that you can track how many clicks you have had – useful data for your next B2B campaign. Do you know the 10 goals that belong in every B2B marketing plan? Toolkits. The Most Important Recommendation for Your Smart Marketing Strategy. The examples below show how Google use direct mail to acquire new business on its platform. With this in mind, do what you can to research who the most relevant individual is to your campaign. Using simplicity, uniqueness and bold popping colours are common traits of all effective modern direct mail. Those ones shaped like bills (especially real bills) are the worst. How to Audit Your Marketing Strategy: Get Our New Guide, New White Paper: Premium Content in a B2B Marketing Strategy, New Insights into College Students: The Annual Mindset List. Thanks again for your comments. Necessary cookies are absolutely essential for the website to function properly. Notice how prominent and compelling the offer is. Following from the example above, Salesforce chose an interesting shaped direct mail with the goal of communicating “Growth”. Lumpy mail and tubes! As a marketing consultant who has helped clients plan hundreds of B2B direct mail campaigns, my most important advice is to properly address the mailing. Try to make it as easy as you can for your customer to take action. Here are some other examples of how you can send direct mail based around a specific date: Sage have also run effective B2B direct mail campaigns which are fun. For small B2B businesses such as this office interior design company. Is it clicks or new signups? Using simplicity, uniqueness and bold popping colours are common traits of all effective modern direct mail. Guaranteed the first things I open. But creating a direct mail campaign that makes it past the mailroom and the administrative assistant to the desk of a business decision-maker – and captures the executive’s attention – can be a real marketing challenge. Using a good offer is as important in B2B direct mail as it is in consumer campaigns. If you’re after some more advice for your B2B direct marketing and mail campaign, then perhaps consider looking at previous examples of successful campaigns or reading more on why a mailing house can help. (e.g. Is it brand awareness? I also agree about FedEx and UPS delivery; I don’t think I’ve ever seen it fail! Your mail needs to be as relevant to the business that you’re targeting as it is to consumers in B2C. Direct mail isn’t the only way to help your business stand out. These cookies will be stored in your browser only with your consent. Let’s take a look at some incredibly effective direct mail examples used for B2B marketing. 13 Creative Ideas for Your Next B2B Direct Mail Campaign Dimensional mail: A box with a premium inside is a classic B2B direct mail tactic because it’s so effective. There are some excellent handwriting fonts; I recently recommended this creative approach to a direct mail client in Virginia. To help personalise your mail, there are some questions that you can first ask yourself. Here are just some of our top tips for helping you to get ahead with your B2B direct mail. Xero – another B2B accountancy software, has run this successful campaign. First, we’ll start with Google’s direct mail campaigns. Your mail needs to be as relevant to the business that you’re targeting as it is to consumers in B2C. The slack postcards are brilliantly captivating, slick and simple. Think about what department you want to target, and always aim for as high as possible. It has been found that around seven in 10 B2B buyers will view a video at some stage during the buying process. Or is it simply revenue? Dimensional mail definitely gets attention, but the cost per unit is so much more expensive. “Have you started stocking up for the Christmas rush?”). You are right that dimensional direct mail is a costly approach; I usually recommend it in situations where the mailing list is very small (and has been carefully screened) and the target audience is high-level business executives. Less popular: mail shaped like bills. Have you considered combining your B2B direct mail campaign with a video? But, as with any campaign, it’s crucial that it is targeted at the right people and in the right way. Ask your customers. What can you offer that they can’t currently do themselves? Here are just some of our top tips for helping you to get ahead with your B2B direct mail. Ask yourself, what shapes could do with direct mail? We recommend considering combining it with other communication channels such as email and phone conversations too. I really like your idea about handwritten addresses, although there are some really classy fonts out there that can give this same impression. Why should that business work with you? You also have the option to opt-out of these cookies. The results of this will help give you relevant data that you can use for future campaigns. But opting out of some of these cookies may have an effect on your browsing experience. Do You Need AI to Develop Creative or Just a Good Copywriter? 7 Reasons Why You (Still) Need a Blog for B2B Marketing, What's the best way to determine your company's value proposition? Okta ran this direct mail campaign “find your keys” which was one of the performing campaigns they’d ever run of any category. One of the best ideas here is to use FedEx or UPS, which you can even have printing services handle for you. Please share this article if you found it useful , the 47 most creative direct mail campaigns we’ve ever seen, Company Registration Birthdays messages (Send cards on the dates companies incorporated), Start of the tax year for accounting related promotions, Christmas, or any other key promotional dates for your potential customers.

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